Persuasive Writing Is a 5th Grade Topic
Thursday, October 27, 2005
Look, I’m not a journalist by trade, but bear with me here. I fully recognize that an editorial page is an opportunity to toss in whatever you feel you must say using whatever tone you want to you. However, if making a coherent point that attempts to sway skeptics is one of the goals of writing in the first place, does it not make sense to try to avoid backslapping one’s potential dissenters at every turn?
For a prime example, I turn to one of today’s Times editorials, available here. This particular piece argues that the contraints placed on the President’s tax reform committee by Bush at the onset doomed the effectiveness of any possible recommendations. They do a fair job of outlining their argument, and then they arrive at the concluding paragraphs:
What damns this particular effort are the constraints placed on it from the outset. Mr. Bush directed the panel to assume that the temporary tax cuts passed during his first term - which mainly benefit the wealthy - would be made permanent, rather than expiring as scheduled in the next two to four years. The president also told the panel that a reformed tax code should raise the same amount of revenue that would be raised by a tax system in which his tax cuts had been made permanent.
Those assumptions build in a huge cut in future revenuesthat would ensure never-ending deficits and, with them, either tax increases to narrow the gap or sharp reductions in vital government programs like Medicare and Social Security. In fact, the cost of making the tax cuts permanent is three times as large as the long-term shortfall in Social Security.
The country needs a better tax system. But the president’s insistence on making his tax cuts permanent has undermined his panel’s efforts to address long-term needs.
The short-term answer, however, is simple: Congress must stop the bleeding from this administration’s reckless tax-cutting agenda.
(emphasis added)
Now, what have we here? “Which mainly benefit the wealthy” is at best a red herring — or worse, a pithy trite ad hominem — designed to send rabid anti-Bushites into the trademark visceral consensus nod without actually adding to the overall argument. But if your conclusion is already going to appeal to them, how about trying not to alienate the entire body of on-the-fence conservatives and libertarians with a cheap shot?
Second, it’s extremely narrow given the ever-changing political climate and the myriad of possibilities for future government reform for anyone to ever say “ensure never-ending deficits”, and the Times isn’t the only culprit here though they are a frequent one. Few people believe the “permanent” tax cuts (i.e. permanent until the next vote making them un-permanent) will make it to 2010 even if they manage to make it till 2008. More importantly, it assumes there are absolutely no other options except raising tax revenues, when in fact there are plenty of options for reforming major line items. In fact, the false assumption that tax cuts can become institutionalized and equal permanent deficits is fueled by the false assumption that large government programs can become institutionalized to the point that speaking of reform becomes impossible, in effect a cyclical double-fallacy and the very type of ignorant statement that leads people to believe the mainstream media (not to mention the professoriate) is biased beyond the capability to self-correct.
The word “vital” placed before “government programs like Medicare and Social Security” also implies what I was just saying: that assumptions like these take options off the table and are consequently no better than the President’s preconditions that the article is trying to attack! This, of course, leads the authors to take an editorial that could have ended more naturally and tack on a totally random and uneducated final conclusion — it’s almost as if the Times got to the end and realized they didn’t have an economist in the room so they called the DNC for help and the DNC said “sure, we’ll send someone right over!”
So, here are the new concluding paragraphs with my simple edits:
What damns this particular effort are the constraints placed on it from the outset. Mr. Bush directed the panel to assume that the temporary tax cuts passed during his first term would be made permanent, rather than expiring as scheduled in the next two to four years. The president also told the panel that a reformed tax code should raise the same amount of revenue that would be raised by a tax system in which his tax cuts had been made permanent.
Those assumptions build in a huge cut in future revenues that would ensure either tax increases to narrow the gap or sharp reductions in government programs like Medicare and Social Security. In fact, the cost of making the tax cuts permanent is three times as large as the long-term shortfall in Social Security.
The country needs a better tax system. But the president’s insistence on making his tax cuts permanent has undermined his panel’s efforts to address long-term needs.
It’s not so bad, is it, without so much of the biased language? Shorter, more to the point, draws the eyes more toward the facts, still makes the editorial’s original case without sending anybody in a new direction. It could still be better, in my opinion, but this at least is a start.
It shouldn’t be profound to assert that every word has meaning and every word matters. Not everybody can put their finger on why, but people react emotionally to the tone of certain phrases and it’s not always a nod in agreement. Real persuasion in a 500-word editorial requires a real appeal to reason; anything less than that is merely rounding up your prior supporters, leading them into the echo chamber, then putting up a sign at the door that says “undecided idiots welcome”.
And by the way, I used to pick on the Times columnists and leave the editorial board to its childishness, but the unintended consequences of making their columnists subscription-only include reducing my options of clumns to abuse and giving me added motive to chose theirs.